Anvi Couture is a designer label for women who refuse to choose between style and fit. Most designer wear is made in standard sizes and sent to a tailor before it can be worn. We do it the other way around. Every blouse, saree set and occasion outfit is designed in our studio, cut to your measurements and finished in fabrics that feel good all day.From our flagship store in Kolkata to our studio in Fremont, California, we dress women across India and abroad who want to look their best the moment they put something on

Anvi Couture was founded by Pranati on a simple observation: Indian fashion offered women two choices, and neither was complete. Designer labels delivered exceptional design and consistent quality, but in standard sizes that left women guessing whether an outfit would suit their body shape and height. Local boutiques offered a personal fit, but their quality varied from one to the next, and the best of them were rarely known beyond their own neighbourhood.

Pranati believed women deserved both. She built Anvi Couture as a designer label with the personal touch of made-to-measure, where every outfit can be shaped around the woman wearing it, from fit and length to the finest details.

In 2023, Anvi Couture made its debut at New York Fashion Week. Today, we dress women in India, USA and beyond, guided by one promise behind every piece: designed to be loved, and made to fit.